
Rotary Club of Irvine Member Summary
Member since 2009 | Past President (2016-2017) | Paul Harris Society | Major Donor
Current Professional Role: President & Chief Growth Officer at iLoyal
Ray Benedicktus is a marketing focused leader with 20+ years experience in consulting, research, branding and marketing implementations. He brings a creative approach to quantitative analysis and problem solving. As a leader and strategist of marketing, research, consulting projects for corporate, small business, institutional, educational, government, and non-profit clients, Ray has an exceptional track record in presenting statistically valid consumer data and interpreting research results into managerial insights and actionable strategies.
• Passionate leader with strong history of growing and improving organizations
• Assisted over 200 organizations with marketing, research, strategic planning, and operational efficiencies
• Skilled at understanding high-level business questions, objectives, and needs
• Comfortable conducting complex statistical modeling and analysis
• Classically trained in statistical methods including regression, structural modeling, path analysis, conjoint analysis, longitudinal research, and experimental analysis
Specialties: Marketing research, customer surveys, advanced statistical analysis, strategic planning, media planning, new business development, competitive analysis, service management, retail location analysis, customer relationship management, analytics education, customer segmentation, brand development, product / concept testing, focus groups
Top Two Causes: Clean Water Projects, Literacy in Developing Economies
Contact Ray About: Rotary leadership, research studies and business consulting